TrueCar said Tuesday it expects total vehicle sales to be up 3.6% from a year ago in November — to 1,366,900 units.
The company said that while there’s also a chance it could be down if you adjust for two more selling days this year versus November 2015, Black Friday deals are largely picking up the slack left from declined fleet sales.
November’s seasonally adjusted annualized rate is projected at 17.66 million units, down from 18.25 million a year earlier. The company said it also expects U.S. retail deliveries of new cars and trucks may be down 3.8% to 1,189,914. Incentive spending was up 13% from a year earlier to an average $3,475 per car in November.
The company said General Motors is still leading the charge, as it was a year ago, in total unit sales, up 11.2% year-over-year. The company’s market share continues to increase as well, hitting 18.7% in November. GM is followed by Toyota with 197,000 total unit sales and Ford with 187,500 in sales.